Half one · Business analytics · In testing
Answers about your market and your business, not a dataset.
For owners, and for the people who run sales, marketing and finance.
Know your market
How big your market is, how fast it is growing, who has entered it lately and where they are. Pick a sector, a region or a size band and get the picture, with every figure traced to the filing or record it came from.
Benchmark yourself
How you compare with firms like you: growth, size and staff, against the companies that actually resemble yours rather than a national average.
Watch competitors and customers
Be told when something changes at a company that matters to you: a new owner, a new adviser, new accounts, a hiring push, a contract won.
Find your next customers
Tell us the customers you value most and get the companies that look like them, each with the reasons it matches and a reason to call today.
Plan territories
Where the work is, area by area, so you can decide where to put your people. For the trades, a map of Great Britain covering 556,000 trade firms.
Reports and dashboards on demand
Ask a question about your market or your business and get the report or the dashboard, with every number marked with its source so you can check it.
Who it is for
The questions a business asks, answered from the public record.
Owners and directors
Is my market growing or shrinking? How do we compare with firms our size? Who is new in our patch?
Sales and marketing
Who should we be talking to this week, and why? Which companies look most like our best customers? Where should the next territory be?
Finance
How do our margins, growth and headcount sit against our peers? Which customers and suppliers have changed hands or changed advisers?
Half two · Research · Research stage
One joined-up, sourced picture of the UK, to put questions to.
Every company in the country, the law that applies to it, government guidance and spending, public contracts, planning, health, education and the environment: joined up, and every fact cited to the public record it came from. That is what makes the questions below possible.
Built to answer these questions. They are aims, not results: nothing below is a finding.
Law into life
How a change in the law or regulation shows up in the businesses it affects, area by area.
Where public money goes
Public contracts by sector, by region and by the size of the firm that wins them.
Regional economic health
Firm formation, growth, closures and hiring, place by place.
The illness maps
Where illness and local industry go together. Area-level public data only; no one's personal records are involved. A link the map finds is a lead for scientists to investigate, never a claim of cause.
Planning and growth
Where building work is happening, and which trades and firms it feeds.
Supply chains and who advises whom
Accountants, auditors and banks, and who they serve, across the whole economy.
Early warning
From droughts abroad to shortages and pressures at home. See the early warning work →
Policy what-ifs
Test a policy against the real landscape of firms, places and rules before it reaches people.
Who it is for
Government and councils. Universities. Charities. Journalists. Think tanks. Anyone with a question about the country that deserves a sourced answer.
How it is kept honest
- Every fact sourced, cited and traceable to the public record.
- Personal contact details are never shown.
- Health work uses area-level public data only.
Built on
Both halves stand on the same ground: every UK company, and every number with its source.
Hiring and planning signals are included. Alongside the companies: over a million provisions of UK law, with government guidance being added. Every fact is marked with its source. Nothing is invented. Personal contact details are never shown.
Why it is different
You can check every number.
Every figure on every report points back to the public record it came from: the accounts a company filed, the ownership it declared, the contract it won, the pay it reported. If a number matters to a decision, you can see where it came from before you act on it.
It runs on the same engine as everything else we make: answers cited, never invented, on one ordinary workstation. It does not want your data.
Get in touch
Talk to us about a pilot, or propose a research question.
Businesses: tell us your market and the questions you want answered. In testing now, with pilots for a small number of UK businesses. Researchers: tell us the question and we will tell you whether the picture can answer it.